How Can You Create an Effective Real Estate Video?


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

A common misconception about what makes a good video is that the picture quality is most important. While that is one important aspect, we think there are other things you need to focus on.
  1. Audio: This is the most important part of a good video. Most of us are willing to watch a video with poor picture quality. However, most people can't stand a video for more than 10 seconds if the audio is terrible. 
  2. Lighting: Investing in box lights is important so you are properly lit in the video. Shutting blinds and avoiding natural light can also help improve the picture quality.
  3. Presentation: Don't try too hard - you don't want to look like you've rehearsed or that you're delivering a canned spiel. Be genuine and sincere - speak from your points of reference, your experience, and your expert knowledge on the subject. In short, be yourself.
  4. Branding: Make sure your content is clear. You want people to understand what your company is about and identify with what you're trying to do.
These 4 tips will go a long way to help you improve your real estate videos - but this is only the beginning. If you would like additional coaching advice, we would love to chat. Give us a call or shoot us an email for tips you need to make excellent videos.

Cost-Effective Direct Mail Marketing Can Help Grow Your Business


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

 As always, we're here to offer you relevant information to help increase your business and make more sales. This week, we want to talk to you about www.CoreFact.com, a fantastic and effective direct mail service that is easy to use.

To begin, all you have to do is upload a list of street addresses in a given neighborhood. Corefact will mail out postcards with a unique key code for each property. When homeowners then go to www.RealEstateHomePrice.com and enter their unique code, you will get notified by text and email that they have done a home evaluation and will have access to their name and phone number.

This is a simple and effective way to generate leads for your business. We've been getting a great response: out of 250 recipients, 5 or 6 will respond, 2 to 3 will make a listing appointment, and at least one will end up a client. Corefact offers more than just home estimate postcards, although we found them to be the most effective. There are also just listed and just sold options, as well as a host of hobby-based cards, such as sports calenders and recipes.

We thought we would share this fantastic marketing opportunity with you because we love it and think you will too. If you want more information on this cost-effective marketing strategy, visit www.CoreFact.com to get started. 

If you want to talk to a real estate professional about the most effective ways to use this strategy, give us a call or shoot us an email. We look forward to helping you grow your business!