The simplest message in real estate



We've reached the end of the year here, and it's been a good one! We had a record year for sales, and I'm sure you experienced something similar. As 2014, comes to a close, I have been able to look back and reflect on what is truly important in this business.

For the coming year ahead, I'm going to stop focusing so much on 'shiny objects'. We have enough new technology and systems in place that we don't need to keep adding more on top of it. It's time to get back to the basics! Simply, I am talking about building a referral based real estate business. This has become all about relationships for us, and I actually just spent my last week hand-delivering bottles of wine to several of my past clients.

I would love to talk with you about planning for your next year ahead as well. Doesn't hesitate to reach out so we can sit down and discuss how you can create a raving customer experience and have a client for life. Hope to see you soon in 2015!

The Secret to Reaching More Clients and Growing Your Business



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

 Recently, I sold a home from a premier Wallingford neighborhood off of an online auction. The site is called Hubzu.com and it's one of many available online auction sites.

Many brokers and agents aren't familiar with online auctions or HUD properties. Truth be told, I'm probably selling 15 to 20 homes a year off these auctions alone! I'm also a HUD-certified broker and a big proponent of HUDhomestore.com. If none of this is ringing a bell, you need to get to work - these are things you need to become familiar with! You need to be able to offer more to your clients, to make them aware of other ways of selling homes.

These websites will give you relevant information in the marketplace and they're going to increase your business. Buyers are hungry for deals, and many distressed properties can't be found online without help. By becoming HUD-certified and learning how to use Hubzu.com and HUDhomestore.com (among others), you will be offering your clients more value than most other agents.

If any of you want to sit down with me and learn about becoming a certified HUD broker, about online auctions or Fanny Mae and Freddie Mac, I would be happy to give you an education on this. It's something that can really increase your business and I would love to help you do that!

The Benefits of Having a Transaction Manager



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

As always, my goal is to give you relevant information that will help you grow your business and get the results you've always wanted. Today, I want to talk about transaction management.

Having a full-time, licensed transaction coordinator is crucial if you want to free up time to do what you do best. Here at Carbutti and Co. Realtors, our coordinator Don manages transactions from contract to close and is a huge part of our team. He allows our agents to sell more homes because they do not need to concern themselves with non-dollar producing activities. The roles of a transaction coordinator include: extending home inspection contingencies, mortgage contingencies, closing dates, negotiating any home inspection issues with the other agents, and writing addendums to be signed by all the relevant parties.

Essentially, a full-time, licensed transaction coordinator is there to take care of the tasks an agent who sells 50 houses a year shouldn't have to worry about. If you don't have the time or resources to hire one, it would be wise to join a high-producing real estate team or brokerage that will provide one for you. If you think it's not going to increase your production, you're simply mistaken. They free up time to do the work that generates money, like generating and converting more leads.

If you would like some more detailed information on transaction coordinators - how to hire one, what they're paid, how to train them - I would love to sit down with you and talk about it. I look forward to helping you soon!

This May Be the Key to Increasing Productivity

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

The other day one of my team members came forward and shared an interesting worksheet with me. It's called the Daily Seven Success Skills Worksheet. The goal is to keep whoever fills it out focused for the day, and it was incredible how effective it was. I knew exactly what I wanted to accomplish and what I would need to do to make it happen. It was incredible.

The worksheet has multiple labeled sections, including: 'attitude', 'self-esteem', 'focus', 'belief', 'commitment', 'integrity', and 'strategies'. On the second page there is a great section labeled 'energy drains' and 'energy tolerations'. It was interesting for me to fill out, as I had to consciously consider what I was willing to tolerate with my time and what I would not.

This worksheet is an interesting and effective way to clear your mind before beginning your work. If you want to see a copy or try it out just let me know. I'd be happy to send you a copy!
 

How Can You Create an Effective Real Estate Video?


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

A common misconception about what makes a good video is that the picture quality is most important. While that is one important aspect, we think there are other things you need to focus on.
  1. Audio: This is the most important part of a good video. Most of us are willing to watch a video with poor picture quality. However, most people can't stand a video for more than 10 seconds if the audio is terrible. 
  2. Lighting: Investing in box lights is important so you are properly lit in the video. Shutting blinds and avoiding natural light can also help improve the picture quality.
  3. Presentation: Don't try too hard - you don't want to look like you've rehearsed or that you're delivering a canned spiel. Be genuine and sincere - speak from your points of reference, your experience, and your expert knowledge on the subject. In short, be yourself.
  4. Branding: Make sure your content is clear. You want people to understand what your company is about and identify with what you're trying to do.
These 4 tips will go a long way to help you improve your real estate videos - but this is only the beginning. If you would like additional coaching advice, we would love to chat. Give us a call or shoot us an email for tips you need to make excellent videos.

Cost-Effective Direct Mail Marketing Can Help Grow Your Business


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

 As always, we're here to offer you relevant information to help increase your business and make more sales. This week, we want to talk to you about www.CoreFact.com, a fantastic and effective direct mail service that is easy to use.

To begin, all you have to do is upload a list of street addresses in a given neighborhood. Corefact will mail out postcards with a unique key code for each property. When homeowners then go to www.RealEstateHomePrice.com and enter their unique code, you will get notified by text and email that they have done a home evaluation and will have access to their name and phone number.

This is a simple and effective way to generate leads for your business. We've been getting a great response: out of 250 recipients, 5 or 6 will respond, 2 to 3 will make a listing appointment, and at least one will end up a client. Corefact offers more than just home estimate postcards, although we found them to be the most effective. There are also just listed and just sold options, as well as a host of hobby-based cards, such as sports calenders and recipes.

We thought we would share this fantastic marketing opportunity with you because we love it and think you will too. If you want more information on this cost-effective marketing strategy, visit www.CoreFact.com to get started. 

If you want to talk to a real estate professional about the most effective ways to use this strategy, give us a call or shoot us an email. We look forward to helping you grow your business!

So, You Want to be an Overnight Success?


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

I hate to break it to you, but there's no such thing as being an overnight success. There's simply no formula that will make you successful in a short amount of time with a limited amount of work. It is a process that requires diligence and commitment. Here's what you need to do in order to get ahead in this business:

  1. Concentrate on daily activities and rituals. The little things that you do incrementally and consistently every single day are ultimately what will define your success. They will be the source of exponential growth in your real estate career. 
  2. Schedule your work and work your schedule. You need to be working when you schedule yourself to do so - no excuses. You never want to do non dollar-producing activities. Example of dollar-producing tasks include: leaving your sphere of influence, generating leads, getting on the phone and setting appointments, building relationships, and selling homes through appointments. 
  3. Have an accountability partner. This is crucial. It can't be a fellow agent who sits next to you in the office. In fact, it's preferable to work with someone outside the office, such as your broker or sales manager. You need someone who will take an objective look at your business in order to keep you accountable to your group, your agents, and yourself. If anyone tells you it's not a good idea to have a real estate coach they are severely misinformed.

As you can see, the road to success is a multifaceted process - not something that just happens. By following these 3 steps, you can feel confident that you are building a business that will thrive in the future. If you have any questions, or would like further advice on how to get ahead in our business, give me a call or shoot me an email. I would love to chat with you.

Being the Best that You can Be


 Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Being the best that you can be
Anybody that knows me knows that I am a big fan of Mike Ferry and his no-nonsense approach to coaching. I just wanted to remind you about his article, "Becoming the Best...Building a Better You". I'm going to take a moment to flesh out some of the great points that he made in this piece.
  1. Forgetting Past Failures: Don't dwell on your failures, just keep your head up and always look forward to your next success.
  2. Have a Positive Support Group: You need to be around positive people that will always push you to succeed. Just one negative person in your group can bring you down in this business.
  3. Set Small & Achievable Goals: Your goals can be lofty, but they don't always have to be. Set smaller, more quantifiable and achievable goals like: prospecting for 3 hours every day. Taking baby steps can help you feel more accomplished and more satisfied with your work. There is nothing wrong with dreaming big, but your goals should be attainable.
  4. Recognize that Doubt is Normal and Healthy: It's part of human nature to question yourself and your abilities. This can be healthy and it can push you to prove yourself wrong, but you shouldn't dwell on these things. They can really drag you down. 
  5. Stop Questioning What You're Being Taught and just Execute: If you're a new agent that's just starting out, you will need to have some blind faith in the techniques that you have been taught. Instead of doubting yourself and what you've been taught, focus on how you're going to execute. You will be much more successful if you don't dwell on failure and simply act to achieve your goals.
Hopefully this information has been helpful to you. If you have any questions or comments, please do not hesitate to contact me. I am always here to assist you.

Thanks for tuning in!

The Carbutti Team is Hiring for 2 Buyers Agents with All Necessary Training Provided



 Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

We are in need of 2 full time buyer agents here at the Carbutti Team in New Haven

We're in search of agents that take a different approach to real estate. 
  • We will be setting appointments for you with Pre-Approved Buyers and your job will be to have them close on homes.
  • We want attitude over experience. A positive attitude works wonders in this business, and no matter your experience, we can train you to become a successful buyer agent.
  • You need to be open to utilizing a different process in real estate.
  • Most importantly, we need you to be able to close 2 homes per month. If you can close more homes than this - that's even better. After 90 days, we just need you to commit to closing at least 2 properties per month. 
If any of this sounds interesting to you, then please do not hesitate to contact us. You don't need experience, you just need to be willing to take direction and operate with a positive attitude.

Call or email me today to set up a private interview.

We look forward to hearing from you!

Cultivate Success with these Professional Real Estate Website Platforms



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Affordable Websites to Manage Your Real Estate Success
Today I wanted to keep this video very simple and just talk about two very affordable real estate websites. The days of paying $7,500 or $10,000 for a custom real estate website are over. It's pretty amazing how affordable some of these real estate website platforms are, so I am going to take a moment to explain them to you.

One of them is a company called Real Estate Webmasters. A lot of you might be familiar with Webmasters, but they have a new product out and it is www.REWsites.com. The great thing about this platform is that there are no setup fees, no customization fees, and it's $199 dollars per month for just this one platform. You don't need a separate pay-per-click company to run your account, they do all the work for you. The websites look sophisticated, and you can name your website whatever you would like. You do have the option to pay for google pay-per-click starting at $100 dollars per month so you can target certain neighborhoods, but you don't need to do this. This should help you to get leads very quickly if you're struggling with this. 

If you're looking for a more sleek design, then I suggest you try a company called Blue Roof 360 (www.web.blueroof360.com). This is another all-in-one website with a very sleek design, and it can be a great capture tool if you're looking to start your own real estate website, or perhaps a team approach. 

However, if you're going for a team approach, Real Estate Webmasters would probably fit you better because it has an administrative back end and you can also have individual agent management tools as well.

I won't go into much further detail, but I just wanted to let you know about these beneficial tools that are out there for you to use and build a successful real estate business. Hopefully this has been helpful to you, and if you ever need any advice or want my opinion on anything, please reach out to me and I would be glad to help.

Prospecting: You’re in Control of Your Own Success!



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Prospecting: You’re in Control of Your Own Success!

To start 2014 off strong and talk to you about a topic many of you are familiar with, however some of you haven’t quite gotten the knack of prospecting. The reality of real estate is that it’s all about prospecting, appointments and sales. You can’t make a sale without an appointment and you can’t make an appointment without prospecting and hitting the phones.

This year, I set an ambitious goal with my real estate team and committed to close 80 homes in 2014. My team was taken aback when I said this to say the least. However, I am committed to doing this and have been prospecting every single day.

As I said before, I am committed to doing 80 sales in 2014 by making 64 listing sales and 16 buyer sales.  In order to reach my goal, I realize that I need 12 listing appointments per month with a conservative 50% conversion rate to net me 6 listings a month. If I get the listings, the buyers will be a natural result of that. In turn I will meet my sales goal and possibly exceed it; which I will. Halfway through the month of January, I had already set 6 listing appointments by prospecting 4 days a week for 3 hours minimum.

In this business, you need to be prospecting a minimum 4 days a week for 3 hours a day.
Also, you need prospecting at the same time every day to establish your habits. When you continuously work on your habits, your habits will become a part of your business and your business will explode causing a breakthrough. Be sure to make it a point to start early, preferably 8am, every day you prospect to reinforce that habit within yourself.

You’ll see that I’m wearing my headset; I use a wireless headset through Verizon that connects to my cell phone. I love it because it’s comfortable, it allows me to drown out the noise around me and focus on my customer and also allows me to move around the office freely. Make note that scripts and dialogues are extremely important while prospecting. You need to be practicing and role playing your scripts and dialogues every day and if you don’t have a role playing partner, get one!

Most importantly, you need to have a killer mindset. You need to go into prospecting every day with a mindset of having success. It all comes down to the number of dials! If you’re making 20 dials a day, you at least be getting a minimum of one appointment a day.

If you have any questions about the model of headset I’m using or would like some of the scripts and dialogues I use, send me an email. I will always get back to you in a timely manner! Thanks for watching.

Individual agent vs. real estate team: What is best for you?





Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Individual agent vs. real estate team: What is best for you?

Today I wanted to talk about a reoccurring theme I have often spoke about before, and that is the individual real estate agent versus the real estate team. We know that a lot of the real estate experts are telling us to set up teams with many advocates behind them. Some of you may be hesitant about joining a real estate team, but we’re not talking about a 50/50 partnership. We’re talking about setting up your own real estate team.

The average real estate agent can only do so many things throughout the day. Some of the things an individual needs to be an expert in are listing specialist, secretary, listing coordinator, marketing guru, buyer’s agent and a closing coordinator just to name a few. If you look at the setup of a real estate team, the team leader (or rain maker) is at the top.

The team leader will have a buyer’s agent under them and as the team grows, there will be showing assistants to help your buyer’s agent and ultimately having a transaction coordinator handling the contract from contract to close. Ideally when you begin gaining inventory, spending money on marketing and gathering leads, you can train a listing specialist to perform a listing/marketing presentation to your standards.

You would then have a listing coordinator under the listing specialist. If you continue to grow your team, you can create your own inside sales department. Your sales department will call your leads and setting appointments for your buyer’s agents and listing specialists.

If you would like to talk about your business over a cup of coffee, give me a call at (203) 980-6886. This is the perfect opportunity to set up this team and it helps to have an accountability partner. Thanks and have a great day!

Are You Following Up on Leads?



Are You Following Up on Leads?

Today I wanted to speak with you about a very simple topic: follow up. I often remind people that we are not in the sales business; we are in the follow up business. This is something real estate agents and professionals need to understand! Some of you may be aware that 80% of sales are usually made in the 5-12th point of contact.

I was in my office a few days ago working with my agents when I received a call out of the blue. The phone call was from a gentleman I met two years ago who was looking to sell his home. He wasn’t ready then; however, I consistently followed up with him every few months and now he is ready to sell. He is even preapproved for a larger mortgage than before!

If I wasn’t following up with him on a regular basis, he wouldn’t have called me and may have forgotten about me and my company. Follow up is the name of the game and we have many examples of successful instances like this!

If you have any questions about your business, give me a call or shoot me an email. I would love to help! Thanks and have a great day.