3 Buyer Myths Debunked



3 Buyer Myths Debunked

Today I wanted to talk to you about buyer myths among real estate agents. If any of you have had the opportunity to go to Sue Adler’s Hear It Direct Consumer Panel, you will know what I’m talking about. Sue actually has a group of buyers and sellers who have actually bought and sold a home on stage. She asks them a bunch of questions and they give some brutally honest and direct answers to those questions. With these honest answers, we were able to dispel a lot of myths we had as real estate agents.

The most prevalent myth that was debunked was that today’s buyers are too busy for a consultation. I think you really need to ask yourself as a real estate professional “is a buyer consultation is part of your teams practice?” We have really been implanting this in the last few months as a real estate team and having the buyers coming into the office. By having answering buyer’s questions and resolving any concerns they have about the home buying process, we’ve received surprising results and positive feedback. We’ve found that if buyers aren’t willing to come into the office on their time and their gas, they aren’t serious buyers.

The second myth is that consumers know we have their best interest at heart. Most people don’t know we have their best interest at heart until you earn their trust. Are you selling the customer instead of educating and consulting? You have to move away from selling yourself, answering questions in an open and honest way will earn their trust. The final myth is that the “Google Generation” doesn’t need you. The mindset of this generation is that they want to work with you on their time and when they are ready. However, they absolutely want to work with a real estate professional but they do not want to be pushed.

If you are interested in hearing the Hear It Direct conference, you can find the schedule on Google. If you want to discuss these myths, call me at (203) 980-6886 or email me at jonathan@carbutti.com.

Thanks and have a great day!