Hear It Direct! (From Buyers, Sellers and Other Clients)



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Imagine if you could have all the feedback necessary, rolled into one neat little evening where buyers and sellers tell you what they think about their experiences in real estate. Well, some of you have already heard of Sue Adler’s “Hear It Direct” conference where she brings together dozens of real estate agents to listen in on three separate panels. Here’s just some of what we learned:

Buyers Tell All Including What Turned Them Off, What Didn’t Make a Difference and What They Learned

Probably the most startling thing to hear was that buyers really didn’t see things from the same perspective that we’ve been thinking all along. Rather than being glad to have met a Realtor® at an open house, the panel said they felt the agents were too pushy which put them off. Interestingly, more buyers actually chose their agents from open houses but in the end they weren’t happy with them and chose to go with someone else.

Zillow.com Ranked #1, Trulia Follows Closely at #2 and No One Contacted Agents on Either Site

With all the hoopla about online advertising plus the market share packages that both Trulia and Zillow present to real estate agents – it comes as a huge surprise to learn that neither really have much of an impact on buyers’ end decision. The panel disclosed that they would never call an agent they saw on Trulia or Zillow, saying they would rather contact their own agent or get in touch with someone in their sphere of influence. So much for all those marketing dollars spent for those sites!

“Social Media is Just That – Social, Not Business”
Without a doubt, probably one of the most surprising revelations from this conference for me was that clients do not want to be “friended” by their Realtor® on Facebook or any other social media platform. There were lots of laughs on this topic but it all came down to keeping business and pleasure separate. Now, you may think this means not to push too much Facebook on your clients – but these platforms are better used to keep up with your social circle. This way they know you’re in the business and think of you when it’s time for them or someone they know to buy or sell a property.

Coffee Shop Over Office Environment – HANDS DOWN

It turns out most prospective clients don’t like the pressure felt by meeting initially in an office. Across the board, panel members said they would much rather meet in a coffee shop or somewhere else. They didn’t say they did not want to hear about the process or learn what they needed to learn about buying or selling a home – rather they just didn’t want the added pressure of sitting in an office while doing so.

Sellers Care More About a Personal Connection Than a Tech Connection
For me, being one of the most technologically advanced brokers in our region, to hear this was very surprising. Not that sellers did not care about the level of technology offered by their agent and broker, rather they preferred to work with a broker/agent they felt connected with. The most common complaint among them all was the “too salesy” agent or the ones that really didn’t seem to care about their clients.
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If you are as intrigued by what these past buyers and sellers had to say as I was – get in touch with me and I’ll share the 11 pages of notes I took from this excellent conference. And I strongly encourage you, the next time this comes around – GO to it!

Six Must-Have New Phone or Tablet Apps for Your Real Estate Business



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Real estate today is all about technology. The reason is because consumers today are all about technology. Think about it. Have you seen anyone these days that doesn’t have a smartphone? They always say that in business, you should emulate the behaviors of the person you are working to achieve a business relationship with as much as possible. So it’s not too surprising then that those agents that walk into a meeting, armed with a mobile device – instantly have a business edge over others. I have shared hot apps with you in the past that I feel will jumpstart or kick your business up a notch – here are six more apps that you may not be able to live without.

Who says that we have to be 100% available all the time? Granted, in this industry it is hard to let go for anything longer than a couple hours. But what if there was a way that you could step away and disengage from your email accounts – but single out the most important ones and let them through? This new app, Away Fine, allows you to do just that. You can be selective and through a series of questions that you input, you can filter which messages for which you want to receive SMS, voice or other alerts.

Despite all the digital influences that surround us, all of us still carry business cards. But how, honestly, does one have time to file and categorize each? With CardMuch you can use your phone’s camera to snap a picture of the business card(s). The app then pulls all pertinent information from the card and files it away into a neat and easily accessible system for you to access later when you need it.

This is one of my favorites because it has been proven effective. With HaikuDeck you can create and deliver amazing listing presentations on your iPad and completely eliminate all that bulky (and very yesteryear) paper on your listing appointments.

How many times have you been out and about and wished you could access your computer? Log Me In allows you the unique capability to remotely access your computer from your iPhone or iPad, a very convenient tool for those times when you can’t run back to the office.

As we all know, capturing effective images of the homes we list is a critical component of effectively selling a home. This is particularly true with the sheer numbers of buyers that spend most of their time online searching for their homes. LightTrac is a fantastic app that’s designed to help you determine optimum timing for glare-free and picture perfect images.

Ideal for a real estate team, this app connects multiple people on one team through a unique messaging system using everyone’s phone. With phones turned into walkie-talkies, you can save minutes on your phone plan while at the same time utilize the service to send across group-wide memos. 
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Keep in mind, no app is useful unless you use it and unless it truly helps you in your business. The general rule of thumb is that if you haven’t used it in over a month, you probably don’t need the app and you may as well remove it.

As always, the goal is to help you achieve the pinnacle of your goals and if I can be of help in any way – all you have to do is call me or email me.