Taking Your Business to the Next Level Simply by Balancing Your Team

 Watch on your mobile device >>

As a real estate professional, I’m pretty sure you’re always looking for ways to improve your business. And what goes hand in hand with improving your business is how you conduct your day-to-day business operation. In our quest to constantly better ourselves and build an even stronger foundation than what we already have, we have discovered the simplest secret to making this engine operate smoothly and efficiently.

Here it is: Create a specialized real estate team.

Now, that may sound like it’s been done before – and chances are it has been done before. But the real question is how can you do this in a way to make your business operate at maximum efficiency, ultimately helping to generate the most leads that make it to the closing table?

Team Specializations Create a Scenario Where the Sum of the Parts is Stronger Than the Whole
You might ask, what does this really mean? In short, it means that if each individual specializes in their area of expertise, they have the opportunity to shine in that area and therefore rely on their team members to shoulder other aspects of the business. Creating this moving synergy is what we have been doing and we’ve practiced it since last November with our latest change to our system; adding a Leads Coordinator to our roster of valuable team members.

Clearing the Way for Success By Focusing On Smooth Operating Synergy
With the addition of our Leads Coordinator to the team, we have been able to systematically add numerous appointments to our board as you can see in the video, allowing our buyers and sellers’ agents to focus on what they do best; convert prospects, taking them all the way to the closing table.

Every strong real estate establishment engages in prospecting but it’s what is done with those leads that really matters. Our lead coordinator takes the time to log each lead, speak to them within one hour of initial contact using scripts and pre-determined guidelines and then sets appointments for the appropriate agents. The result is a very happy team with buyers’ agents that are enjoying the process being able to focus on what they do best. Listing agents can expend all their energy on making their clients happy and administration staff keeping it all together.
If this system sounds exciting to you and you want to learn more about the ways you can maximize team resources by creating a specialized team, feel free to call me or shoot me a quick email. This has supercharged our transactions and can help you sell 2, 3 or even 4 times as many transactions too! The best part about this whole thing is that you end up working fewer hours while achieving more!