6 Steps to Take You from Zero to Hero!



Today’s topic is “90 Days from Zero to Hero.” This topic can apply to new real estate agents to even the most experienced real estate agents who may be in a slump. I have written down six ways to become the hero in 90 days. The first and foremost is having a written business plan. Everyone should have a GPS showing you where you want to go and how you’re going to get there. If you have that written business plan, you know steps you have to take. The second step is having an accountability coach. “Accountability Coach” is a very generic term and could be used to describe a team leader, someone on your team, another agent, a paid coach, a mentor or even someone like myself, a business coach.

Number three involves having a fair amount of leads. This is also a very generic term. Every one of you should have a database and should be into database management. Either you are feeding that database with leads you have gathered every week from the people you meet or you’re paying for a lead generation service. No matter how you obtain your leads, you need to be feeding that database so you can reap the rewards in the end.

The fourth step deals with scripts, dialogues and role playing. This step is so crucial in our business and this message is really directed to us experienced agents. Every single week I am making myself better and better with the different scripts and dialogue and internalizing that and role playing that with my team members. When I do this with my team, everyone feels the benefits.

For the fifth step, we tie it back to number one with minimum weekly calls. In real estate, it’s not about the incoming calls, but the outgoing calls. My team calls it “dialing for dollars” because the more conversations you have about real estate, the more it’s going to lead to a transaction. The last step is having weekly mastermind sessions. You need to be in a mastermind group with other like-minded professionals with similar goals, expectations and ambitions.

These six points are really going to complete your entire “marketecture.” If you want to have an in-depth conversation about this, call me at (203) 980-6886. Thanks and have a great day!

Should You Rethink Your Social Media Strategy?



 Today I wanted to talk about social media strategies in your marketing plan. Social media strategy is a very broad term, especially in real estate, so I’m going to speak in generalities today. Many real estate agents see social media as leads when that’s really not the case. To understand social media, you have to look at them as relationships. You never want to try and sell someone through a social media outlet and you develop those relationships with people who are not ready to enter the market now.

For example, many agents look at Facebook as a means to have relationships with potential buyers and sellers. If you broaden your thinking, I actually look at it as a way to have relationships with other real estate agents and brokers from around the country. I was able to establish a relationship with an agent that moved from the area and she had a client in need of broker to sell their home. I met with the seller and sold the property just yesterday.

I also recently found out that the average age of a Twitter user is 38; I was originally under the impression that Twitter was for high school and college kids. However, the age of 38 is my ideal age of a customer to work with. Whatever social media strategy you employ, figure out what type of client you want to reach out to and “fish in that lake.” It’s as easy as that.

If you would like to have an in-depth conversation on social media strategies, give me a call and I can share with you the success I’ve had. Thanks and have a great day!

3 Buyer Myths Debunked



3 Buyer Myths Debunked

Today I wanted to talk to you about buyer myths among real estate agents. If any of you have had the opportunity to go to Sue Adler’s Hear It Direct Consumer Panel, you will know what I’m talking about. Sue actually has a group of buyers and sellers who have actually bought and sold a home on stage. She asks them a bunch of questions and they give some brutally honest and direct answers to those questions. With these honest answers, we were able to dispel a lot of myths we had as real estate agents.

The most prevalent myth that was debunked was that today’s buyers are too busy for a consultation. I think you really need to ask yourself as a real estate professional “is a buyer consultation is part of your teams practice?” We have really been implanting this in the last few months as a real estate team and having the buyers coming into the office. By having answering buyer’s questions and resolving any concerns they have about the home buying process, we’ve received surprising results and positive feedback. We’ve found that if buyers aren’t willing to come into the office on their time and their gas, they aren’t serious buyers.

The second myth is that consumers know we have their best interest at heart. Most people don’t know we have their best interest at heart until you earn their trust. Are you selling the customer instead of educating and consulting? You have to move away from selling yourself, answering questions in an open and honest way will earn their trust. The final myth is that the “Google Generation” doesn’t need you. The mindset of this generation is that they want to work with you on their time and when they are ready. However, they absolutely want to work with a real estate professional but they do not want to be pushed.

If you are interested in hearing the Hear It Direct conference, you can find the schedule on Google. If you want to discuss these myths, call me at (203) 980-6886 or email me at jonathan@carbutti.com.

Thanks and have a great day!

How You Can Work Less and Sell More



How You Can Work Less and Sell More

Today I wanted to talk about the predictability in your real estate career. In the beginning, most people think they can handle all the tasks of their business (I know, I was the same way). When I started, I believed I could be an expert photographer, an expert with buyers and sellers, writing contracts, etc. The truth of the matter is that there is only some much time you have in one day to accomplish all of those tasks.

The key is to surround yourself with a team of real estate professionals. Once I created a team under the umbrella of Carbutti & Co. This allowed me to focus more on my business rather than in it. I no longer have that roller coaster of business where it goes from being very busy to very slow and so on. I have a very predictable business now and I am selling more homes and working less hours.

If you would like to sit down and learn how I developed my team and structure, give me a call or send me an email and we can get together. Thanks and have a great day!

How You Can Take Your Business to the Next Level



How You Can Take Your Business to the Next Level

Welcome back to our agent training blog where we bring you relevant information to increase your business and sell more houses. I am a firm believer in dialogues and scripts. Many agents have dialogues and scripts, but one of the most important aspects of the business is role playing and setting up appointments. For example, every Thursday night we have role playing classes from 7-9pm using Dirk Zeller’s Real Estate Champions (Dirk provides great strategies and tactics for converting the buyer over the phone). One of our newest agents attended and felt a little foolish with the role playing at first, but we continued over and over until she took the dialogue and made it her own. The following day, she hit all the leads she had gathered and was able to book showings the very next morning. She was amazed with how well the practice paid off.

Agents are constantly asking me about what they can do to take their business to the next level. Role playing and sharpening your soft skills are essential for doing so. If you would like the scripts that the agent used to book the listing, call me at (203) 980-6886 or email me and I will send them right over to you. Thanks for watching!

Do you have a real estate coach?



Do you have a real estate coach?

Welcome back to my video blog! As you know, I am a firm believer in real estate coaching. When I first started my career, I thought I had to learn everything on my own.

The truth is there is plenty of people who can help you become a better agent and build your business. That’s why we want to create a mastermind group of 8-10 individuals. It doesn’t matter whom you work for. We’ll meet once a month to discuss strategies, concerns, failures, successes, etc.

If this is something you are interested in, please give me a call or send me an email! Thanks for watching!

Being the Best That You Can Be

 

Being the Best That You Can Be

Hey, guys! Welcome back to my video blog!

Today, I wanted to go over Mike Ferry’s concept of ‘Being the Best That You Can Be’ I’ve talked about Mike in past blog posts; he is a great real estate coach and has been a mentor to me.

These are some basic elements to his philosophy on being the best real estate agent.

1.    Blind faith in your coach. We’ve talked about this before, but it’s important to trust your coach.
2.    Forgetting past failures. Don’t dwell on mistakes you have made. Learn from them and move on!
3.    Positive support group. You need more than just a mastermind group, you need a girlfriend, spouse, family, etc. who support you.
4.    Set small achievable goals. Having large goals is important, but it’s the daily and weekly goals that get you there.
5.    Lookout for small victories. I especially like this one. Find the positive in each day.
6.    Where you came from doesn’t have to dictate where you are going. You are the master of your destiny.

These are just some of Mike Ferry’s points on being the best you can be. If you want to know more, please give me a call or email me!

Thanks for watching!

The Success of Facebook Paid Advertising



The Success of Facebook Paid Advertising

Hey, guys. We are always looking for new ways to market ourselves. Well, last week I used Facebook in a way I never had before.

I’ve had a profile for my business for a number of years, but I had never created a paid advertisement. Last week, I created an ad for a new seller’s capture tool. The seller signs up and finds out the value of their home. In return, we get all their contact information. 

I created the target audience and it then posted to the right-hand side of their Facebook page.

Guess what? In the first 40 minutes I got a seller’s lead! She had a larger home, was remodeling the bathroom, didn’t have a mortgage and wanted to downsize to a condo.

Since last week, we’ve had seven seller’s leads and it was all from that Facebook ad that cost me less than $50.

I encourage you to check it out! If you are interested in finding out more about the ad I ran, please give me a call!

Simply Marketing Yourself



Today, I wanted to focus on marketing strategies. We all know that technology is a huge part of our industry, but I think a lot of agents are relying on it too much to bring them business. Technology is great, but we are forgetting about the basics.

What do I mean by basics? One of the most powerful ways to market you and your business is direct response marketing through the mail. It is so powerful and so effective if it is done correctly and consistently.

Every 5-6 weeks I send a postcard to 1,789 homes. On the front of the card is my picture, my name, my logo, my contact information and couple of my unique selling propositions:

  •  I sell 92% of the homes I list.
  •  I guarantee to sell your home or you can fire me at any time, no questions asked.

On the back of the card it says “How to know what your home is worth today” followed by my website and contact information.

You would be surprised at the number of people who pick up their phone and call me. This postcard landed me two listing appointments just this week. 

You might be thinking you don’t have the time to send out 2,000 post cards every month. I don’t do this myself! I pay a onetime monthly fee to an outside vendor and they do everything for me: the addresses, the mailings and the ad copy. All I do is set a schedule and the vendor follows it.

Let’s look at the numbers. If I send to 1,789 homes and have at least a 5 percent turnover rate in a 12-month period, that’s potentially 89 listings. You want to send to at least a list of 500 addresses.

If you want more information on our program and how it’s working for me, just shoot me quick email or give me a call!

Thanks for watching!

10 Commitments You NEED to Make!



Hi everyone, welcome back to our agent training video blog where we bring you relevant information to increase your business and make 2013 one of your best years yet!

Anyone who knows me knows I am a Mike Ferry fan as well as a huge coaching fan. I think anyone in real estate should have a coach.

One of the things I love about Mike Ferry is his 10 commitments. Every one of my brand new agents sign their independent contract agreement and they sign their own commitments. So, today I wanted to read off Mike Ferry’s 10 commitments because I love embracing what he has to teach everybody.

I am committed to…
1. Reading my business plan in depth every week.
2. The five equities: physical, mental, spiritual, family and financial health. This business is more than just making money. If you are working 80 hours a week and don’t have any vacations planned, then what are you doing this all for? Mike then recommends you write down a personal goal next to each of the five equities.
3. Maintain a positive attitude. You are what you think you are and you are what you transmit to everyone. You want to transmit a sense of strength and positivity to not only your clients but everyone you interact with.
4. Follow your schedule 75%-80% of the time. This means you need to have your weekly schedule written down. If you want free time, time to work out or anything else schedule it in so you have time for it!
5. Keep personal life out of business life. We all have our ups and downs and different things going on, but we need to keep it away from our clients.
6. Keep emotions between the lines. As real estate agents, we are paid not to sweat. We are paid not to panic.
7. Developing sale skills to the highest level.
8. Have 40-50 hour weeks of hard work for a minimum of 250 days.
a. Prospect daily
b. Lead follow up
c. Going on presentations
d. Negotiating contracts
9. Do what your coach tells you with no editing. Your coach can be a paid coach, your broker, a mentor or adviser. Chances are, though, the reason you chose them as your coach is because you trusted them, so you need to have some blind faith when they are helping you.
10. Doing the right thing 100% of the time for my clients. That’s what this business is about. It’s not about a paycheck; it’s about doing the right thing.

Now, these are Mike Ferry’s 10 commitments, but you can change them and make your own. Whatever it is, though, you need to write down what you are committed to as a real estate agent. This will bring you to the next level of business. If anyone wants to sit down and talk about commitments, business plans, marketing or anything, my door is always open! Call me at 203.980.6886 or send me a quick email to jonathan@carbutti.com I’d love to sit down with you, it’s always confidential; it’s always no obligation. I’m here to help you in any way! Thanks for watching!

Listing Plan of Action



Hi everyone, welcome back to our agent training video blog where we bring you relevant information to increase your business and make 2013 one of your best years yet!

Today I wanted to talk about your listing presentation. We all have this fancy technology to wow the sellers with pictures, but one of the things we forget is to keep it simple. As an agent you need a listing plan of action in writing to present to your client.

I have an example of a typical plan. It’s simple powerful. It reads:
“My objections are as following
1.      To assist in getting as many qualified buyers as possible into your home until it’s sold
2.      To communicate to your weekly the results of our activities.
3.      To assist you in negotiating the highest dollar value between you and the buyer”

These are very basic objectives but they are very powerful. One of the biggest complaints sellers have with their agents isn’t that their home didn’t sell, but that there was hardly any communication from the agent after listing.

After you present your basic objectives you need to follow up with at least 18 different points on how you will proactively get their home sold. I will give you a few we use.
1.      To submit your home to a local multiple listing service
2.      To price your home competitively to open the market versus narrowing the market
3.      Promote your home at company sales meetings
4.      Develop a list of features of your home for the brokers to use with potential buyers
5.      Submit your home to agents in the market place where potential buyers are in areas that the agents and clients are looking
6.      Suggest and advise as to any changes you may want to make in property to make it more sellable
7.      Constantly update you as to any changes in the current market
8.      Prospect for ‘x’ amount of hours and talking to ‘x’ amount of people for prospective buyers
9.      Contact over the next 7 days my buyer leads and past clients for their referrals and prospective buyers
10.  Add additional exposure through a professional sign and lock box
11.  Whenever possible prequalify prospective buyers
12.  Keep you aware of the various methods of financing that a buyer may want to use
13.  When possible have the cooperating broker tour your home
14.  Follow up on sales people that have shown your home for their feedback and responses in writing
15.  Assist you in arranging in term financing if needed
16.  Represent you on all offer presentations and assist you negotiating the best possible price
17.  Handle all the follow up upon  a contract being accepted  including mortgage, title and other procedures
18.  Deliver your check at the closing

So that’s a very simple yet powerful listing plan of action. You can add more points! If anyone wants a sample plan of action, shoot me quick email and I can help you with that!

Generating Leads Online



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We want to help make 2013 the best year you’ve had.

Real Estate is about two things: lead generation and lead conversion.  You can’t have one without the other.

I see a lot of agents running open houses or putting their names in the newspaper.  While these methods are not necessarily ineffective, there are better advertising tools out there - primarily the Internet.

On average you should be generating a minimum of 250 to 300 online leads monthly. This means getting a valid phone number and email from website visitors. After generating these leads, the next step is to convert them into appointments.  We have a full time ISA who calls each of those leads to try and set up an appointment.

We have been generating 350 to 400 leads per month for my real estate team alone.  We have so many online leads, now, that we do not have enough buyers agents to follow up.

We are looking for 2 to 3 more buyers agents that want to be a part of a successful real estate team and want their business generated for them. If you are interested or if you just want to know more about the online system please call 203.980.6886 or email me jonathan@carbutti.com

Daily ISA Reports



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One of the most important parts of a sale is setting up that initial appointment with your client.  You can’t make a sale without building a relationship.

To track the number of appointments being made daily and weekly, I have my ISA use a form that tracks how many calls he made, who he spoke with, what the results were and if an appointment was made.

Filling out this simple form daily helps you gauge how many appointments are being made, thus how many monthly pending sales you have.  Sales are directly correlated with the number of meetings set up.

If you would like this form, send me a quick email at jonathan@carbutti.com and I’ll send it over.  Please send me your feedback as well!

Come Join the Carbutti & Co. Team As We Expand Into a Bigger, Better and Brighter Future



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Fifteen years ago when my dad was in the business and I was beginning to follow in his footsteps, I could never had known that today we would be juggling so many leads that they are overflowing. Neither could I have predicted our (very exciting) move to a gorgeous Victorian building in Downtown Wallingford and calling it our new home.

But truth be told, I’m not surprised at our success. For years, we have served and continue to serve the Wallingford and surrounding communities. I absolutely love being an integral part of society and helping to weave many memories moving forward for countless families, executives, professionals, retirees, students and more.

Today, Carbutti & Co. Realtors is experiencing growing pains that really don’t hurt too much. They are a natural progression of success and to tell you the truth – we embrace it! As one of the industry’s top innovative brokerages with the newest technologies in place, cutting-edge marketing methods and old-fashioned customer service, we expect this to continue.

So if you’ve been looking for the right place and you feel it’s the right time – come join our team. We need not one or two, but three full-time buyers’ agents RIGHT NOW to help us tackle the leads that continue to pour in.

Call me, email me or walk right in. I’d love to show you the site of our new offices. I’d love to share with you how my dad got me inspired to join the greatest profession in business. And I’d love to talk with you as to how we can help YOU achieve your own personal and professional goals.

Real Estate Careers Offer the Perfect Change for Dynamic Professionals Seeking Change



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Now more than ever before it is important to love what you are doing in life – especially your work life. In a world of a million choices, why not consider a career that gives you exciting opportunities to meet people from all walks of life, the pride that comes with owning your own business and sense of accomplishment that comes with success?

It’s a Great Time for the Real Estate Profession

A few days ago I met an individual at a social event and when we got to talking, I was surprised to hear that he was very interested in my chosen career path. In fact, he wanted more information about possibly joining my team. I’ll share with you what I shared with him; now is THE time to get in the business.

As they say, business is booming. It goes without saying that success is achieved with hard work and hard work is rewarded in any business you get into. But the difference that I’ve found that comes with working in the real estate profession is a genuine rewarding feeling that comes from helping people.

A Career With Many Rewarding Returns

Time and again, we real estate brokers are given the opportunity to help someone transition from one stage of life to the next, to liberate them from a situation that might be bringing them down or to help make a dream home become a reality. Nothing is more satisfying than knowing you have had a part in changing someone’s life.

The financial aspects are fantastic too. It’s no secret that with the right attitude, the right guidance and excellent support systems in place – the sky’s the limit for your success. I’m living, breathing proof of that.

One-on-One Coaching Designed to Perfect Your Business

So if you like the sound of moving into a career path that involves day-to-day exciting change or working closely with people to help them realize their dreams – l invite you to get in touch with me! Let’s have a cup of coffee and I’ll share with you, in detail, what you can look forward to. I’ll go over the nuts and bolts of how to get started and we’ll talk about what it really takes to stand out in a crowd and truly succeed.

My three newest agents (also my top-producing agents) can attest to the fact that it worked for them and I know that if it’s right for you, it will work for you too. Call me, text or email a time and let’s get together to talk about your future in real estate.

How to Avoid the Roller Coaster



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One of my favorite books is “21 Things I Wish My Broker had Told Me: Practical Advice for Real Estate Professionals.” Although it was written in 2002, it’s just as relevant today and applies to experienced as well as new agents. Let me explain how this book can help you.

One of my favorite chapters is “Practicing Good Habits.” Information on feeding the front end was an aha moment for me because failing to do so strikes almost every agent. What does this mean? Think of a real estate transaction as a pipeline that starts with the marketing of your services at the front end and getting a check at the back end. For you to sustain yourself in the business you have to keep transactions moving through the pipeline. Keep in mind that all the transactions are at various stages of completion. You don’t need to work on every step of every transaction at various stages when they are in the pipeline because you have a team and can delegate to its members. But if you don’t feed the front end, you’ll end up with a feast or famine by spending time and money generating leads, showing houses, then being distracted to the end when you close the deal. You then go back to the front end and you have no clients, hence the famine. This was a big problem for me which created a roller coaster ride. To avoid this mentality, you need to feed the front end so you generate commission checks 12 months out of the year.

That’s one of many aha moments from this book. If you want to borrow my copy or if you have read the book, let’s compare notes. Please contact me at (203) 980-6886 or jonathan@carbutti.com. I hope to talk with you soon whether it’s in my office or at a coffee shop.

Hear It Direct! (From Buyers, Sellers and Other Clients)



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Imagine if you could have all the feedback necessary, rolled into one neat little evening where buyers and sellers tell you what they think about their experiences in real estate. Well, some of you have already heard of Sue Adler’s “Hear It Direct” conference where she brings together dozens of real estate agents to listen in on three separate panels. Here’s just some of what we learned:

Buyers Tell All Including What Turned Them Off, What Didn’t Make a Difference and What They Learned

Probably the most startling thing to hear was that buyers really didn’t see things from the same perspective that we’ve been thinking all along. Rather than being glad to have met a Realtor® at an open house, the panel said they felt the agents were too pushy which put them off. Interestingly, more buyers actually chose their agents from open houses but in the end they weren’t happy with them and chose to go with someone else.

Zillow.com Ranked #1, Trulia Follows Closely at #2 and No One Contacted Agents on Either Site

With all the hoopla about online advertising plus the market share packages that both Trulia and Zillow present to real estate agents – it comes as a huge surprise to learn that neither really have much of an impact on buyers’ end decision. The panel disclosed that they would never call an agent they saw on Trulia or Zillow, saying they would rather contact their own agent or get in touch with someone in their sphere of influence. So much for all those marketing dollars spent for those sites!

“Social Media is Just That – Social, Not Business”
Without a doubt, probably one of the most surprising revelations from this conference for me was that clients do not want to be “friended” by their Realtor® on Facebook or any other social media platform. There were lots of laughs on this topic but it all came down to keeping business and pleasure separate. Now, you may think this means not to push too much Facebook on your clients – but these platforms are better used to keep up with your social circle. This way they know you’re in the business and think of you when it’s time for them or someone they know to buy or sell a property.

Coffee Shop Over Office Environment – HANDS DOWN

It turns out most prospective clients don’t like the pressure felt by meeting initially in an office. Across the board, panel members said they would much rather meet in a coffee shop or somewhere else. They didn’t say they did not want to hear about the process or learn what they needed to learn about buying or selling a home – rather they just didn’t want the added pressure of sitting in an office while doing so.

Sellers Care More About a Personal Connection Than a Tech Connection
For me, being one of the most technologically advanced brokers in our region, to hear this was very surprising. Not that sellers did not care about the level of technology offered by their agent and broker, rather they preferred to work with a broker/agent they felt connected with. The most common complaint among them all was the “too salesy” agent or the ones that really didn’t seem to care about their clients.
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If you are as intrigued by what these past buyers and sellers had to say as I was – get in touch with me and I’ll share the 11 pages of notes I took from this excellent conference. And I strongly encourage you, the next time this comes around – GO to it!

Six Must-Have New Phone or Tablet Apps for Your Real Estate Business



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Real estate today is all about technology. The reason is because consumers today are all about technology. Think about it. Have you seen anyone these days that doesn’t have a smartphone? They always say that in business, you should emulate the behaviors of the person you are working to achieve a business relationship with as much as possible. So it’s not too surprising then that those agents that walk into a meeting, armed with a mobile device – instantly have a business edge over others. I have shared hot apps with you in the past that I feel will jumpstart or kick your business up a notch – here are six more apps that you may not be able to live without.

Who says that we have to be 100% available all the time? Granted, in this industry it is hard to let go for anything longer than a couple hours. But what if there was a way that you could step away and disengage from your email accounts – but single out the most important ones and let them through? This new app, Away Fine, allows you to do just that. You can be selective and through a series of questions that you input, you can filter which messages for which you want to receive SMS, voice or other alerts.

Despite all the digital influences that surround us, all of us still carry business cards. But how, honestly, does one have time to file and categorize each? With CardMuch you can use your phone’s camera to snap a picture of the business card(s). The app then pulls all pertinent information from the card and files it away into a neat and easily accessible system for you to access later when you need it.

This is one of my favorites because it has been proven effective. With HaikuDeck you can create and deliver amazing listing presentations on your iPad and completely eliminate all that bulky (and very yesteryear) paper on your listing appointments.

How many times have you been out and about and wished you could access your computer? Log Me In allows you the unique capability to remotely access your computer from your iPhone or iPad, a very convenient tool for those times when you can’t run back to the office.

As we all know, capturing effective images of the homes we list is a critical component of effectively selling a home. This is particularly true with the sheer numbers of buyers that spend most of their time online searching for their homes. LightTrac is a fantastic app that’s designed to help you determine optimum timing for glare-free and picture perfect images.

Ideal for a real estate team, this app connects multiple people on one team through a unique messaging system using everyone’s phone. With phones turned into walkie-talkies, you can save minutes on your phone plan while at the same time utilize the service to send across group-wide memos. 
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Keep in mind, no app is useful unless you use it and unless it truly helps you in your business. The general rule of thumb is that if you haven’t used it in over a month, you probably don’t need the app and you may as well remove it.

As always, the goal is to help you achieve the pinnacle of your goals and if I can be of help in any way – all you have to do is call me or email me.

Standing Out in a Crowd of Real Estate Professionals Is Not Enough; You Have to Be Relevant



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What if I told you there is a tool out there that will make you instantly stand out amongst the crowd and actually draw clients to your business? How about if I said that we already practice these tools and they consistently prove successful for our team?

Being Relevant In the Real Estate Industry Is the Key to Success

The truth is that in all your real estate training, coaching sessions, online educational resources and everything in between – you’ll never hear enough about the need to give your clients what they need. And in a real estate environment where the Internet allows us to reach buyers and sellers at lightning speed – and in fact allows them to find us at the same pace – now is the time to be relevant in the marketplace. Being relevant is about positioning yourself not only as an expert but also as someone that understands and values the perceptions of prospective, potential and actual clients.

One way that Carbutti & Co. Realtors chooses to highlight its relevancy in this very competitive industry is to offer carefully thought-out programs that are designed to underscore our confidence in our service. What better way to stand by your product than to offer a guarantee? And what better guarantee to real estate clientele than to give them an offer they can’t refuse?

Offer a Unique Selling Proposition to Make Yourself Stand Out

As you will see from our latest launch of a Unique Selling Proposition we’ve called our “Love It or Leave It” program, buyers can rest assured with the peace of mind that if they are not happy with their home purchase at anytime for the first 12 months of their time in the home – we’ll sell it for them free. This is a win-win situation. For us as real estate professionals because it obviously demonstrates our confidence in our ability to pair them with their perfect home and for buyers because they feel protected by this guarantee, making them feel they can’t lose.
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So as you sit down to evaluate what your perception of how relevant you are in the marketplace is versus how relevant buyers and sellers might perceive you – keep one thing in mind: this is yet another opportunity to highlight what makes you different. Develop a USP or risk-reversal program that works with your unique way of doing business. If your strengths are in smooth-running transactions, consider offering a no-hassle listing guarantee. If your area of expertise is more centered on finding buyers their dream homes, then put together a program that shows them why you’re their agent.

As always, I’m committed to helping you make this year your best year yet and am available if you’d like to bounce ideas or thoughts around. Just shoot me a quick email and I’ll be happy to set aside some time for you.

Welcome to Our Newest Agent on the Carbutti & Co. Realtors Team!




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Nothing gives us more pleasure than to see our very own thrive and succeed at this incredible business of bringing people home. So many agents join the field for varying reasons and today, we showcase William Bahr, a former sales professional that took the plunge to join real estate after having a negative experience while buying his own home.

“Everyone in real estate seems like they are in it for themselves but on my first day [at Carbutti & Co. Realtors] I enjoyed a warm welcome! The camaraderie is a huge asset and teaming up with people that are also team players is phenomenal!”

William, we know you will fit right in and look forward to many years of success together.

One of the things he cites as a huge motivator of success at Carbutti & Co. Realtors is his immediate connection with Jon. It goes without saying that Jon has a vested interest in the success of his agents and he has more than just a typical broker/agent relationship with each. He takes the time to understand and nurture each agent’s strengths while working to build strong any challenges.

William shares that even in just the first seven days on the job, he was given invaluable tools with which to build a solid foundation. Jon Carbutti works to coach his agents, while at the same time selflessly sharing countless solid, transaction-ready leads stemming from the country’s strongest lead source system plus myriad referrals and repeat clients.

When asked how he sees his future in real estate, he excitedly says, “I will rock at this!”

We know you will William. We’ll be right there with you celebrating through each of the many successes you aspire to achieve!

Welcome to the team!