How Real Estate Agents Must Change Their Way of Doing Business To Keep Up With Today’s Market



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Have you ever attempted to have something done where you needed to get multiple bids on the project and then decide which company and/or contractor suited your needs most? Imagine this: one company provides a quote in writing via snail mail in a matter of an entire week. The second firm places a telephone call that ends up in phone tag. The third, draws up a bid, scans and emails it within 60 minutes, then follows up with a text message to let them know when you receive it.

Do you see the difference the above example demonstrates in terms of today’s technologically savvy world versus those that are still working in yesterday’s tune? Gone are the days when a simple phone call would suffice. Snail mail is even more obsolete.

So what can you do, as a real estate agent, to be relevant? To be on the ball, staying at pace with your clients, if not ahead of them?

The answer lies in technology. And more specifically, an iPad. I can’t tell you how often I have said this to my team and other real estate agents that follow my agent training blog. There is nothing more relevant, more useful and more effective – than having an iPad at your fingertips, loaded with useful apps designed to enhance and perfect your business.

As I mentioned in the video above, with just a single example of one of the hundreds of apps available out there, you can “wow!” your clients, help them make effective decisions and do it all while saving time and energy.

So today’s message is a clear one – go out and get your iPad TODAY. You’ll join the ranks of the many top-producing agents that can’t operate without it.

If you’d like to hear how my top buyers’ agents utilize this device, or even if you’d just like to discuss your business goals moving forward – as always, I’m only an email away and am happy to see you through the pinnacle of your success!

Happy New Year and here’s to a great 2013!