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THE
FOUR ESSENTIAL COMPONENTS OF A SOLID BUSINESS PLAN
What
would you say if I told you that your competition was asleep? You’d go after
the business and grab as much as you could, right?! Well let me tell you that
right now, that’s EXACTLY what’s happening. But it’s not what you think.
Rather
than countless agents in your very own neighborhoods slacking off on making
connections, it’s more a matter of them not really, truly knowing their master
plan. And we all know that in business – the master plan is your Business Plan.
So while the rest sit back and enjoy the holidays, now’s your chance to home in
(literally and figuratively) on how you plan to excel and achieve in the coming
year and beyond.
So
how can you put together a killer business plan that will knock your sleeping
competition right out of the game? Easy. Sit down and put to use my tips that
I’ve shared with you here. These very same principles have worked for me, for
my father and so many other highly successful, top producing agents.
How To Develop a Plan
to Secure a Solid 2013 (and Beyond)
KNOW
WHAT YOU BELIEVE IN AND WHAT YOU SEEK TO ACHIEVE
The
first thing you need to do is identify your vision. Where do you see yourself
professionally in the coming year? How do you envision your success and
achievements beyond just 2013? In the same way, examine your personal vision;
gain an understanding of exactly what motivates you to be in the business. Is
it the success that drives you? Or the ability to provide for your family? Is
there an inherent goal at hand that you are looking to accomplish?
Figure
it all out, put it on paper and process it in your mind. This is what will
drive your success now and always.
MASTER
AT LEAST FIVE KEY AREAS OF INTEREST
Another
very important aspect of success in the real estate (or any business) is the
ability to master at least five key areas. With the mountain of things we need
to keep track of in our line of work, sometimes this can be a daunting task. So
for your business plan, sit down and decide what five areas you would like to
excel in and then work to achieve that moving ahead. These are typically
pinpoint and precise items rather than broad range concepts. So for example, if
you have been considering adopting a neighborhood to geo-farm, or hone your
marketing presentation – these would be excellent items for your list.
KNOW
WHERE YOU COMING FROM TO BETTER UNDERSTAND WHERE YOU ARE HEADED
Oftentimes,
agents neglect to realize that they have been channeling their energies toward
efforts that may not be yielding their desired results. Until and unless you
take the time to know and understand where your efforts are concentrated, you
will not have the clear path needed to forge ahead into even greater success in
2013. So for example if your online lead generation tools have been working
better for you than your print advertisements, your business plan will be a
great “sounding board” where you can zoom out and see things from a bird’s eye
view.
HAVE
A FULLBLOWN MARKETING CALENDAR
Marketing
is a complex, strategic plan that takes a long time and much foresight to
develop and equally as much (if not more) energy and resources to implement.
That’s why it’s critical to identify and plan out your marketing strategy. Not
only that – it’s important to create a roadmap of the
who/what/where/when/why/how of each marketing scheme so you are in control.
Don’t forget to set up tracking systems so that you can assess the viability of
your systems and tweak them as you go.
~
Remember,
you went into this business with a vision. Keep refreshing your vision. Tweak it.
Know it and understand it. And if you think something isn’t working well, it
probably isn’t and it’s time to “reset” things.
As
always, I am committed to your success and cherish the relationship I have with
you as your coach. Please never hesitate to email, call or text me if you need
anything. In fact, send across your business plan and I’ll take a look at it
for you, together working to make your 2013 be your best real estate year ever!
