How To Measure Expertise vs. Value When Serving Your Clients



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As a real estate agent, have you given much thought to how you can provide your client with value added service? There is one thing about knowing “all” there is to know about buying and selling property – but there is another about being able to connect with your clients on a level that shows you understand and care about their needs.

Transferring Value to Clients Key To Success

Almost anyone can obtain a license to practice real estate transactions – but the difference that makes an agent that is renowned for his or her expertise is their ability to discern the value they bring to the table. One of the most important aspects of providing clients with a service they will continue to refer onward for years is to realize and manage your clients’ expectations. Understanding that your clients’ perception of the value you are giving through your expertise is an essential component of your business’s success. Not only will it do wonders for your own self-worth in the industry, it goes without saying that providing value to your customers will result in your being paid top dollar for your contribution.

Mastering the Art of Standing Apart From the Rest

The real estate community is a surprisingly small one and just like a small town, everyone seems to know each other. Sometimes different agents are vying for the same clients. What can you do to make sure you stand out from the rest and shine brighter than those that are less than committed?  The answer to mastering the art of standing apart from the rest lies in how you conduct your business. Remember that you cannot have result without action and even an imperfect action will yield a great result.

So many agents fail to realize rather than perfection – performance is the key word that will help them to thrive in this business. Make an effort at being relevant, but dare to be different and stay ahead of the pack in the process. Indulge in the newest technology; embrace the latest tools and techniques that are out there designed to help you extend your reach further than ever before. In my case, I was able to increase my business a phenomenal 300% just by engaging in video technology. This is measurable success that continues to drive us to succeed even more! The last thing that should be on your mind is fear. If you fear failing, you might just fail. If you fear falling flat on your face – it might just happen. Instead, follow the words of wisdom that I have gathered from years of practice, guidance from mentors and the sheer act of making downright mistakes.

Expecting the Best From Your Real Estate Career

Treat real estate as a profession not a hobby.
Focus on both leads and listings; that is, buyers and sellers.
Dedicate the time needed to excel.
Never forget that you are an entrepreneur.
Measure and evaluate your performance – consistently.
Set concrete and specific goals that are timed for areas needing improvement.
Concentrate on strengthening your weaknesses rather than focus too much on your strengths.
Be prepared to work weekends if the commitment is necessary.
Establish a 6-months savings cushion as you get started in your real estate career.
Start prospecting clients and don’t stop – ever.
Always be open to clients and opportunities no matter where they may present themselves.
Use a CRM tool to follow up with and manage all of your leads.
Invest in your business and your education.
Consider a real estate coach or mentor to hold you accountable to your goals.
Do the work that no one else wants to do.
Work harder than your competition.
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At the end of the day, you will succeed – if you put your mind to it, persevere and live the professional life of integrity, service, hard work and commitment. Remember, if you need someone to push you to your limits and hold you accountable – contact me. I relied on a coach to help me stay true to my abilities and I would welcome the opportunity to do the same for you!