Professional Online Property Marketing; Your Ticket To Being A Real Estate Rock Star



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Can anyone really tell a good Realtor from a great one?  Is there any way to truly gauge which agents are the ones that will walk that extra mile for you if needed and which others can shine most when it comes time to sit down at the negotiation table?  The truth is that there is no way to tell any of these things until one has worked with an agent.  So if you are trying to set yourself apart to potential buyers and sellers – how, then do you highlight your strengths and get them to pull in your direction so you can prove your strengths to them?

One of the best marketing strategies for Realtors is the use of professional online property marketing tools.  Not only is this a great way demonstrate that you stand far apart from the typical agent “in it not to win it” but rather just for the commission check – but online marketing tools also end up being the perfect way to boost your clientele’s success in their endeavors.

Real Estate for the 21st Century

In today’s digital age people expect answers in real time, information even faster than real time and they want to know that they are completely connected at all times.  Whether the connection they desire is with their agent, up-to-date listing information on properties they are seeking or real time communication on a home they are selling – using marketing tools is essential.

One of the most highly recommended property marketing websites is ePropertySites.com.  In fact, when you consider the vast range of services they provide for the minimal monthly membership fees (graded for varying levels of services) – any agent that does not avail this incredible service can’t be too serious about their career.

Wide Range of Services Appeals to Buyers and Sellers

Here are just some of the many services the company provides; all at incredibly reasonable monthly membership costs:

Individual property websites
Virtual tours, including high definition panoramic tours
Website chat on all property websites
User-friendly listing searches
Advanced and locally customized property brose and search tools
Website analytics reporting
Generation of QR codes for listings
Text messaging with call capture
Lots, lots more

For a comprehensive list of what is offered by this particular company, visit their features page and you can even watch their unique and innovative marketing video that is sure to convince you to join this or other similar companies.
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In your quest to become a top-producing agent now, in the coming year and always – this is an amazing marketing strategy that is the 21st century.  Appealing to buyers and sellers of today’s day and age, as an up-to-date real estate agent that uses the technologies that we have available to us, you will definitely succeed in all your endeavors!

How To Stand Out In a Crowd As a True Real Estate Professional



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There are two important factors that will impact your level of success as a real estate professional and they are whether you are viewed as a trusted advisor and how relevant your clients perceive you in the industry.

What are some of the ways that agents work to assure their clients of these traits?  Providing real-time communication, accessibility, channeling listing information through the use of the latest technology and engaging in proactive as opposed to reactive marketing method.  These are just a few techniques used by successful Realtors.

Market Data Provides a Factual Basis for Your Advice

As you advise your clients on the myriad areas of their real estate endeavors, such as how to prepare their home for sale, what they can really afford when buying or what price to list their home, be sure to provide factual backing to your advice.  The single best way that agents gain their clients’ trust is by demonstrating that they know what they are talking about. One of the best industry tools out there is market data reporting.

There are a number of market research companies that produce data research reports suited to your needs and these work particularly well in our ever-changing real estate industry.  Clients can view market trends at a glance while homing in on specific areas of interest.

How Does Data Support a Realtor’s Position?

There are many formats that you can obtain when you get a membership with a market data research company.  One such company is Altos Research and one of their market updates is a six-page report that is broken down into various vicinities of a given region.  Presented in a pleasingly professional format, the report shares a week of market trend data pivotal to making key decisions for both you the Realtor and your clients.

With information such as the number of days homes in a particular market have been on the market, median list prices, the number of new property listings and more – an agent can show his or her clients exactly where the advice being dispensed is stemming from.  One of the hardest things for agents to deal with is sharing the harsh truths of a challenged market.  With the help of market data reports, you can corroborate your statements with facts.  You can customize your reports to some degree, depending on which company you choose to work with and if you have enough staff you can even develop your own market data reports.  The key is being able to demonstrate to clients that you are indeed accessing your information from reputable sources.

Underline Your Value As a True Professional

Earn the respect you deserve by supporting your statements with factual data.  One example of doing so is by sharing with your clients information about the market action index.  This is one of the best methods of explaining a very common question asked by many people: “how is the market doing?” The market action index measures the amount of available inventory against what is actually selling in the market.  The resultant value is an indication of whether it is currently a buyer-controlled or seller-controlled environment.
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When you have professionally sourced data to back your own information clients will continue to give you the respect you deserve as a qualified, reputable and knowledgeable player in the field.  Visit a market data research company website today to see the host of features available to enhance YOUR business and show your clients that you are indeed a relevant and trusted real estate advisor.