Get Free Bi-Weekly Business Building Email Video Updates

Enter Your Email Address to be Enrolled in our Educational E-mail updates...No Spam. Ever.

Sunday, August 24, 2014

How Can You Create an Effective Real Estate Video?


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

A common misconception about what makes a good video is that the picture quality is most important. While that is one important aspect, we think there are other things you need to focus on.
  1. Audio: This is the most important part of a good video. Most of us are willing to watch a video with poor picture quality. However, most people can't stand a video for more than 10 seconds if the audio is terrible. 
  2. Lighting: Investing in box lights is important so you are properly lit in the video. Shutting blinds and avoiding natural light can also help improve the picture quality.
  3. Presentation: Don't try too hard - you don't want to look like you've rehearsed or that you're delivering a canned spiel. Be genuine and sincere - speak from your points of reference, your experience, and your expert knowledge on the subject. In short, be yourself.
  4. Branding: Make sure your content is clear. You want people to understand what your company is about and identify with what you're trying to do.
These 4 tips will go a long way to help you improve your real estate videos - but this is only the beginning. If you would like additional coaching advice, we would love to chat. Give us a call or shoot us an email for tips you need to make excellent videos.

Friday, August 1, 2014

Cost-Effective Direct Mail Marketing Can Help Grow Your Business


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

 As always, we're here to offer you relevant information to help increase your business and make more sales. This week, we want to talk to you about www.CoreFact.com, a fantastic and effective direct mail service that is easy to use.

To begin, all you have to do is upload a list of street addresses in a given neighborhood. Corefact will mail out postcards with a unique key code for each property. When homeowners then go to www.RealEstateHomePrice.com and enter their unique code, you will get notified by text and email that they have done a home evaluation and will have access to their name and phone number.

This is a simple and effective way to generate leads for your business. We've been getting a great response: out of 250 recipients, 5 or 6 will respond, 2 to 3 will make a listing appointment, and at least one will end up a client. Corefact offers more than just home estimate postcards, although we found them to be the most effective. There are also just listed and just sold options, as well as a host of hobby-based cards, such as sports calenders and recipes.

We thought we would share this fantastic marketing opportunity with you because we love it and think you will too. If you want more information on this cost-effective marketing strategy, visit www.CoreFact.com to get started. 

If you want to talk to a real estate professional about the most effective ways to use this strategy, give us a call or shoot us an email. We look forward to helping you grow your business!

Wednesday, July 9, 2014

So, You Want to be an Overnight Success?


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

I hate to break it to you, but there's no such thing as being an overnight success. There's simply no formula that will make you successful in a short amount of time with a limited amount of work. It is a process that requires diligence and commitment. Here's what you need to do in order to get ahead in this business:

  1. Concentrate on daily activities and rituals. The little things that you do incrementally and consistently every single day are ultimately what will define your success. They will be the source of exponential growth in your real estate career. 
  2. Schedule your work and work your schedule. You need to be working when you schedule yourself to do so - no excuses. You never want to do non dollar-producing activities. Example of dollar-producing tasks include: leaving your sphere of influence, generating leads, getting on the phone and setting appointments, building relationships, and selling homes through appointments. 
  3. Have an accountability partner. This is crucial. It can't be a fellow agent who sits next to you in the office. In fact, it's preferable to work with someone outside the office, such as your broker or sales manager. You need someone who will take an objective look at your business in order to keep you accountable to your group, your agents, and yourself. If anyone tells you it's not a good idea to have a real estate coach they are severely misinformed.

As you can see, the road to success is a multifaceted process - not something that just happens. By following these 3 steps, you can feel confident that you are building a business that will thrive in the future. If you have any questions, or would like further advice on how to get ahead in our business, give me a call or shoot me an email. I would love to chat with you.

Wednesday, June 4, 2014

Being the Best that You can Be


 Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Being the best that you can be
Anybody that knows me knows that I am a big fan of Mike Ferry and his no-nonsense approach to coaching. I just wanted to remind you about his article, "Becoming the Best...Building a Better You". I'm going to take a moment to flesh out some of the great points that he made in this piece.
  1. Forgetting Past Failures: Don't dwell on your failures, just keep your head up and always look forward to your next success.
  2. Have a Positive Support Group: You need to be around positive people that will always push you to succeed. Just one negative person in your group can bring you down in this business.
  3. Set Small & Achievable Goals: Your goals can be lofty, but they don't always have to be. Set smaller, more quantifiable and achievable goals like: prospecting for 3 hours every day. Taking baby steps can help you feel more accomplished and more satisfied with your work. There is nothing wrong with dreaming big, but your goals should be attainable.
  4. Recognize that Doubt is Normal and Healthy: It's part of human nature to question yourself and your abilities. This can be healthy and it can push you to prove yourself wrong, but you shouldn't dwell on these things. They can really drag you down. 
  5. Stop Questioning What You're Being Taught and just Execute: If you're a new agent that's just starting out, you will need to have some blind faith in the techniques that you have been taught. Instead of doubting yourself and what you've been taught, focus on how you're going to execute. You will be much more successful if you don't dwell on failure and simply act to achieve your goals.
Hopefully this information has been helpful to you. If you have any questions or comments, please do not hesitate to contact me. I am always here to assist you.

Thanks for tuning in!

Wednesday, April 30, 2014

The Carbutti Team is Hiring for 2 Buyers Agents with All Necessary Training Provided



 Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

We are in need of 2 full time buyer agents here at the Carbutti Team in New Haven

We're in search of agents that take a different approach to real estate. 
  • We will be setting appointments for you with Pre-Approved Buyers and your job will be to have them close on homes.
  • We want attitude over experience. A positive attitude works wonders in this business, and no matter your experience, we can train you to become a successful buyer agent.
  • You need to be open to utilizing a different process in real estate.
  • Most importantly, we need you to be able to close 2 homes per month. If you can close more homes than this - that's even better. After 90 days, we just need you to commit to closing at least 2 properties per month. 
If any of this sounds interesting to you, then please do not hesitate to contact us. You don't need experience, you just need to be willing to take direction and operate with a positive attitude.

Call or email me today to set up a private interview.

We look forward to hearing from you!

Friday, April 11, 2014

Cultivate Success with these Professional Real Estate Website Platforms



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Affordable Websites to Manage Your Real Estate Success
Today I wanted to keep this video very simple and just talk about two very affordable real estate websites. The days of paying $7,500 or $10,000 for a custom real estate website are over. It's pretty amazing how affordable some of these real estate website platforms are, so I am going to take a moment to explain them to you.

One of them is a company called Real Estate Webmasters. A lot of you might be familiar with Webmasters, but they have a new product out and it is www.REWsites.com. The great thing about this platform is that there are no setup fees, no customization fees, and it's $199 dollars per month for just this one platform. You don't need a separate pay-per-click company to run your account, they do all the work for you. The websites look sophisticated, and you can name your website whatever you would like. You do have the option to pay for google pay-per-click starting at $100 dollars per month so you can target certain neighborhoods, but you don't need to do this. This should help you to get leads very quickly if you're struggling with this. 

If you're looking for a more sleek design, then I suggest you try a company called Blue Roof 360 (www.web.blueroof360.com). This is another all-in-one website with a very sleek design, and it can be a great capture tool if you're looking to start your own real estate website, or perhaps a team approach. 

However, if you're going for a team approach, Real Estate Webmasters would probably fit you better because it has an administrative back end and you can also have individual agent management tools as well.

I won't go into much further detail, but I just wanted to let you know about these beneficial tools that are out there for you to use and build a successful real estate business. Hopefully this has been helpful to you, and if you ever need any advice or want my opinion on anything, please reach out to me and I would be glad to help.

Wednesday, February 19, 2014

Prospecting: You’re in Control of Your Own Success!



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

Prospecting: You’re in Control of Your Own Success!

To start 2014 off strong and talk to you about a topic many of you are familiar with, however some of you haven’t quite gotten the knack of prospecting. The reality of real estate is that it’s all about prospecting, appointments and sales. You can’t make a sale without an appointment and you can’t make an appointment without prospecting and hitting the phones.

This year, I set an ambitious goal with my real estate team and committed to close 80 homes in 2014. My team was taken aback when I said this to say the least. However, I am committed to doing this and have been prospecting every single day.

As I said before, I am committed to doing 80 sales in 2014 by making 64 listing sales and 16 buyer sales.  In order to reach my goal, I realize that I need 12 listing appointments per month with a conservative 50% conversion rate to net me 6 listings a month. If I get the listings, the buyers will be a natural result of that. In turn I will meet my sales goal and possibly exceed it; which I will. Halfway through the month of January, I had already set 6 listing appointments by prospecting 4 days a week for 3 hours minimum.

In this business, you need to be prospecting a minimum 4 days a week for 3 hours a day.
Also, you need prospecting at the same time every day to establish your habits. When you continuously work on your habits, your habits will become a part of your business and your business will explode causing a breakthrough. Be sure to make it a point to start early, preferably 8am, every day you prospect to reinforce that habit within yourself.

You’ll see that I’m wearing my headset; I use a wireless headset through Verizon that connects to my cell phone. I love it because it’s comfortable, it allows me to drown out the noise around me and focus on my customer and also allows me to move around the office freely. Make note that scripts and dialogues are extremely important while prospecting. You need to be practicing and role playing your scripts and dialogues every day and if you don’t have a role playing partner, get one!

Most importantly, you need to have a killer mindset. You need to go into prospecting every day with a mindset of having success. It all comes down to the number of dials! If you’re making 20 dials a day, you at least be getting a minimum of one appointment a day.

If you have any questions about the model of headset I’m using or would like some of the scripts and dialogues I use, send me an email. I will always get back to you in a timely manner! Thanks for watching.