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Friday, April 11, 2014

Cultivate Success with these Professional Real Estate Website Platforms

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or

Affordable Websites to Manage Your Real Estate Success
Today I wanted to keep this video very simple and just talk about two very affordable real estate websites. The days of paying $7,500 or $10,000 for a custom real estate website are over. It's pretty amazing how affordable some of these real estate website platforms are, so I am going to take a moment to explain them to you.

One of them is a company called Real Estate Webmasters. A lot of you might be familiar with Webmasters, but they have a new product out and it is The great thing about this platform is that there are no setup fees, no customization fees, and it's $199 dollars per month for just this one platform. You don't need a separate pay-per-click company to run your account, they do all the work for you. The websites look sophisticated, and you can name your website whatever you would like. You do have the option to pay for google pay-per-click starting at $100 dollars per month so you can target certain neighborhoods, but you don't need to do this. This should help you to get leads very quickly if you're struggling with this. 

If you're looking for a more sleek design, then I suggest you try a company called Blue Roof 360 ( This is another all-in-one website with a very sleek design, and it can be a great capture tool if you're looking to start your own real estate website, or perhaps a team approach. 

However, if you're going for a team approach, Real Estate Webmasters would probably fit you better because it has an administrative back end and you can also have individual agent management tools as well.

I won't go into much further detail, but I just wanted to let you know about these beneficial tools that are out there for you to use and build a successful real estate business. Hopefully this has been helpful to you, and if you ever need any advice or want my opinion on anything, please reach out to me and I would be glad to help.

Wednesday, February 19, 2014

Prospecting: You’re in Control of Your Own Success!

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or

Prospecting: You’re in Control of Your Own Success!

To start 2014 off strong and talk to you about a topic many of you are familiar with, however some of you haven’t quite gotten the knack of prospecting. The reality of real estate is that it’s all about prospecting, appointments and sales. You can’t make a sale without an appointment and you can’t make an appointment without prospecting and hitting the phones.

This year, I set an ambitious goal with my real estate team and committed to close 80 homes in 2014. My team was taken aback when I said this to say the least. However, I am committed to doing this and have been prospecting every single day.

As I said before, I am committed to doing 80 sales in 2014 by making 64 listing sales and 16 buyer sales.  In order to reach my goal, I realize that I need 12 listing appointments per month with a conservative 50% conversion rate to net me 6 listings a month. If I get the listings, the buyers will be a natural result of that. In turn I will meet my sales goal and possibly exceed it; which I will. Halfway through the month of January, I had already set 6 listing appointments by prospecting 4 days a week for 3 hours minimum.

In this business, you need to be prospecting a minimum 4 days a week for 3 hours a day.
Also, you need prospecting at the same time every day to establish your habits. When you continuously work on your habits, your habits will become a part of your business and your business will explode causing a breakthrough. Be sure to make it a point to start early, preferably 8am, every day you prospect to reinforce that habit within yourself.

You’ll see that I’m wearing my headset; I use a wireless headset through Verizon that connects to my cell phone. I love it because it’s comfortable, it allows me to drown out the noise around me and focus on my customer and also allows me to move around the office freely. Make note that scripts and dialogues are extremely important while prospecting. You need to be practicing and role playing your scripts and dialogues every day and if you don’t have a role playing partner, get one!

Most importantly, you need to have a killer mindset. You need to go into prospecting every day with a mindset of having success. It all comes down to the number of dials! If you’re making 20 dials a day, you at least be getting a minimum of one appointment a day.

If you have any questions about the model of headset I’m using or would like some of the scripts and dialogues I use, send me an email. I will always get back to you in a timely manner! Thanks for watching.

Monday, February 10, 2014

Individual agent vs. real estate team: What is best for you?

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or

Individual agent vs. real estate team: What is best for you?

Today I wanted to talk about a reoccurring theme I have often spoke about before, and that is the individual real estate agent versus the real estate team. We know that a lot of the real estate experts are telling us to set up teams with many advocates behind them. Some of you may be hesitant about joining a real estate team, but we’re not talking about a 50/50 partnership. We’re talking about setting up your own real estate team.

The average real estate agent can only do so many things throughout the day. Some of the things an individual needs to be an expert in are listing specialist, secretary, listing coordinator, marketing guru, buyer’s agent and a closing coordinator just to name a few. If you look at the setup of a real estate team, the team leader (or rain maker) is at the top.

The team leader will have a buyer’s agent under them and as the team grows, there will be showing assistants to help your buyer’s agent and ultimately having a transaction coordinator handling the contract from contract to close. Ideally when you begin gaining inventory, spending money on marketing and gathering leads, you can train a listing specialist to perform a listing/marketing presentation to your standards.

You would then have a listing coordinator under the listing specialist. If you continue to grow your team, you can create your own inside sales department. Your sales department will call your leads and setting appointments for your buyer’s agents and listing specialists.

If you would like to talk about your business over a cup of coffee, give me a call at (203) 980-6886. This is the perfect opportunity to set up this team and it helps to have an accountability partner. Thanks and have a great day!

Wednesday, January 22, 2014

Are You Following Up on Leads?

Are You Following Up on Leads?

Today I wanted to speak with you about a very simple topic: follow up. I often remind people that we are not in the sales business; we are in the follow up business. This is something real estate agents and professionals need to understand! Some of you may be aware that 80% of sales are usually made in the 5-12th point of contact.

I was in my office a few days ago working with my agents when I received a call out of the blue. The phone call was from a gentleman I met two years ago who was looking to sell his home. He wasn’t ready then; however, I consistently followed up with him every few months and now he is ready to sell. He is even preapproved for a larger mortgage than before!

If I wasn’t following up with him on a regular basis, he wouldn’t have called me and may have forgotten about me and my company. Follow up is the name of the game and we have many examples of successful instances like this!

If you have any questions about your business, give me a call or shoot me an email. I would love to help! Thanks and have a great day.

Monday, December 30, 2013

6 Steps to Take You from Zero to Hero!

Today’s topic is “90 Days from Zero to Hero.” This topic can apply to new real estate agents to even the most experienced real estate agents who may be in a slump. I have written down six ways to become the hero in 90 days. The first and foremost is having a written business plan. Everyone should have a GPS showing you where you want to go and how you’re going to get there. If you have that written business plan, you know steps you have to take. The second step is having an accountability coach. “Accountability Coach” is a very generic term and could be used to describe a team leader, someone on your team, another agent, a paid coach, a mentor or even someone like myself, a business coach.

Number three involves having a fair amount of leads. This is also a very generic term. Every one of you should have a database and should be into database management. Either you are feeding that database with leads you have gathered every week from the people you meet or you’re paying for a lead generation service. No matter how you obtain your leads, you need to be feeding that database so you can reap the rewards in the end.

The fourth step deals with scripts, dialogues and role playing. This step is so crucial in our business and this message is really directed to us experienced agents. Every single week I am making myself better and better with the different scripts and dialogue and internalizing that and role playing that with my team members. When I do this with my team, everyone feels the benefits.

For the fifth step, we tie it back to number one with minimum weekly calls. In real estate, it’s not about the incoming calls, but the outgoing calls. My team calls it “dialing for dollars” because the more conversations you have about real estate, the more it’s going to lead to a transaction. The last step is having weekly mastermind sessions. You need to be in a mastermind group with other like-minded professionals with similar goals, expectations and ambitions.

These six points are really going to complete your entire “marketecture.” If you want to have an in-depth conversation about this, call me at (203) 980-6886. Thanks and have a great day!

Thursday, December 19, 2013

Should You Rethink Your Social Media Strategy?

 Today I wanted to talk about social media strategies in your marketing plan. Social media strategy is a very broad term, especially in real estate, so I’m going to speak in generalities today. Many real estate agents see social media as leads when that’s really not the case. To understand social media, you have to look at them as relationships. You never want to try and sell someone through a social media outlet and you develop those relationships with people who are not ready to enter the market now.

For example, many agents look at Facebook as a means to have relationships with potential buyers and sellers. If you broaden your thinking, I actually look at it as a way to have relationships with other real estate agents and brokers from around the country. I was able to establish a relationship with an agent that moved from the area and she had a client in need of broker to sell their home. I met with the seller and sold the property just yesterday.

I also recently found out that the average age of a Twitter user is 38; I was originally under the impression that Twitter was for high school and college kids. However, the age of 38 is my ideal age of a customer to work with. Whatever social media strategy you employ, figure out what type of client you want to reach out to and “fish in that lake.” It’s as easy as that.

If you would like to have an in-depth conversation on social media strategies, give me a call and I can share with you the success I’ve had. Thanks and have a great day!

Friday, December 6, 2013

3 Buyer Myths Debunked

3 Buyer Myths Debunked

Today I wanted to talk to you about buyer myths among real estate agents. If any of you have had the opportunity to go to Sue Adler’s Hear It Direct Consumer Panel, you will know what I’m talking about. Sue actually has a group of buyers and sellers who have actually bought and sold a home on stage. She asks them a bunch of questions and they give some brutally honest and direct answers to those questions. With these honest answers, we were able to dispel a lot of myths we had as real estate agents.

The most prevalent myth that was debunked was that today’s buyers are too busy for a consultation. I think you really need to ask yourself as a real estate professional “is a buyer consultation is part of your teams practice?” We have really been implanting this in the last few months as a real estate team and having the buyers coming into the office. By having answering buyer’s questions and resolving any concerns they have about the home buying process, we’ve received surprising results and positive feedback. We’ve found that if buyers aren’t willing to come into the office on their time and their gas, they aren’t serious buyers.

The second myth is that consumers know we have their best interest at heart. Most people don’t know we have their best interest at heart until you earn their trust. Are you selling the customer instead of educating and consulting? You have to move away from selling yourself, answering questions in an open and honest way will earn their trust. The final myth is that the “Google Generation” doesn’t need you. The mindset of this generation is that they want to work with you on their time and when they are ready. However, they absolutely want to work with a real estate professional but they do not want to be pushed.

If you are interested in hearing the Hear It Direct conference, you can find the schedule on Google. If you want to discuss these myths, call me at (203) 980-6886 or email me at

Thanks and have a great day!