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The Secret to Reaching More Clients and Growing Your Business



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

 Recently, I sold a home from a premier Wallingford neighborhood off of an online auction. The site is called Hubzu.com and it's one of many available online auction sites.

Many brokers and agents aren't familiar with online auctions or HUD properties. Truth be told, I'm probably selling 15 to 20 homes a year off these auctions alone! I'm also a HUD-certified broker and a big proponent of HUDhomestore.com. If none of this is ringing a bell, you need to get to work - these are things you need to become familiar with! You need to be able to offer more to your clients, to make them aware of other ways of selling homes.

These websites will give you relevant information in the marketplace and they're going to increase your business. Buyers are hungry for deals, and many distressed properties can't be found online without help. By becoming HUD-certified and learning how to use Hubzu.com and HUDhomestore.com (among others), you will be offering your clients more value than most other agents.

If any of you want to sit down with me and learn about becoming a certified HUD broker, about online auctions or Fanny Mae and Freddie Mac, I would be happy to give you an education on this. It's something that can really increase your business and I would love to help you do that!

The Benefits of Having a Transaction Manager



Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

As always, my goal is to give you relevant information that will help you grow your business and get the results you've always wanted. Today, I want to talk about transaction management.

Having a full-time, licensed transaction coordinator is crucial if you want to free up time to do what you do best. Here at Carbutti and Co. Realtors, our coordinator Don manages transactions from contract to close and is a huge part of our team. He allows our agents to sell more homes because they do not need to concern themselves with non-dollar producing activities. The roles of a transaction coordinator include: extending home inspection contingencies, mortgage contingencies, closing dates, negotiating any home inspection issues with the other agents, and writing addendums to be signed by all the relevant parties.

Essentially, a full-time, licensed transaction coordinator is there to take care of the tasks an agent who sells 50 houses a year shouldn't have to worry about. If you don't have the time or resources to hire one, it would be wise to join a high-producing real estate team or brokerage that will provide one for you. If you think it's not going to increase your production, you're simply mistaken. They free up time to do the work that generates money, like generating and converting more leads.

If you would like some more detailed information on transaction coordinators - how to hire one, what they're paid, how to train them - I would love to sit down with you and talk about it. I look forward to helping you soon!

This May Be the Key to Increasing Productivity

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

The other day one of my team members came forward and shared an interesting worksheet with me. It's called the Daily Seven Success Skills Worksheet. The goal is to keep whoever fills it out focused for the day, and it was incredible how effective it was. I knew exactly what I wanted to accomplish and what I would need to do to make it happen. It was incredible.

The worksheet has multiple labeled sections, including: 'attitude', 'self-esteem', 'focus', 'belief', 'commitment', 'integrity', and 'strategies'. On the second page there is a great section labeled 'energy drains' and 'energy tolerations'. It was interesting for me to fill out, as I had to consciously consider what I was willing to tolerate with my time and what I would not.

This worksheet is an interesting and effective way to clear your mind before beginning your work. If you want to see a copy or try it out just let me know. I'd be happy to send you a copy!
 

How Can You Create an Effective Real Estate Video?


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

A common misconception about what makes a good video is that the picture quality is most important. While that is one important aspect, we think there are other things you need to focus on.
  1. Audio: This is the most important part of a good video. Most of us are willing to watch a video with poor picture quality. However, most people can't stand a video for more than 10 seconds if the audio is terrible. 
  2. Lighting: Investing in box lights is important so you are properly lit in the video. Shutting blinds and avoiding natural light can also help improve the picture quality.
  3. Presentation: Don't try too hard - you don't want to look like you've rehearsed or that you're delivering a canned spiel. Be genuine and sincere - speak from your points of reference, your experience, and your expert knowledge on the subject. In short, be yourself.
  4. Branding: Make sure your content is clear. You want people to understand what your company is about and identify with what you're trying to do.
These 4 tips will go a long way to help you improve your real estate videos - but this is only the beginning. If you would like additional coaching advice, we would love to chat. Give us a call or shoot us an email for tips you need to make excellent videos.

Cost-Effective Direct Mail Marketing Can Help Grow Your Business


Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Carbutti & Co. Realtors, contact me at (203) 269-4910 or Jonathan@Carbutti.com.

 As always, we're here to offer you relevant information to help increase your business and make more sales. This week, we want to talk to you about www.CoreFact.com, a fantastic and effective direct mail service that is easy to use.

To begin, all you have to do is upload a list of street addresses in a given neighborhood. Corefact will mail out postcards with a unique key code for each property. When homeowners then go to www.RealEstateHomePrice.com and enter their unique code, you will get notified by text and email that they have done a home evaluation and will have access to their name and phone number.

This is a simple and effective way to generate leads for your business. We've been getting a great response: out of 250 recipients, 5 or 6 will respond, 2 to 3 will make a listing appointment, and at least one will end up a client. Corefact offers more than just home estimate postcards, although we found them to be the most effective. There are also just listed and just sold options, as well as a host of hobby-based cards, such as sports calenders and recipes.

We thought we would share this fantastic marketing opportunity with you because we love it and think you will too. If you want more information on this cost-effective marketing strategy, visit www.CoreFact.com to get started. 

If you want to talk to a real estate professional about the most effective ways to use this strategy, give us a call or shoot us an email. We look forward to helping you grow your business!